Mission:

To enrich the lives of the motivated individuals who strive for personal growth and development through the delivery of personalized coaching that creates fitness, performance and inspiration.

Our values:

• Sport is a lifestyle and sport is for life
• We embrace the joyful balance of sport and life
• We challenge athletes to strive to fulfill their potential and we create opportunities for them to achieve 
• We have a can-do attitude and support sport dreams and life dreams
• We believe that sport should be fun; we celebrate success
• We believe in the life benefits of structured training and goal setting: creating life skills, enhanced health and self-confidence
• We believe that excellent coaching should be available to anyone who has the desire to achieve personal excellence

The best coaching available – you deserve it!

After nearly two decades of coaching, I can clearly state that well-coached athletes improve faster and that a long-term coach-athlete relationship helps individuals realize their true personal and athletic potential.

Inspiration: Learn from and be part of a team that includes world, Olympic and Ironman champions. Further, in addition to working with the most successful coach in triathlon, you will have the opportunity to meet and be mentored by the world-class athletes I coach when you are at the same events.

Mentorship: Motivation...there is something to be said for having to answer to somebody. Coaching provides friendly encouragement and motivation to get out the door. Informative and thoughtful feedback makes sure you are always progressing.

Convenience: People regularly comment how nice it is to have someone plan training out for them. I strive to ensure your training is structured to suit both your goals and the time and energy you are able to devote to sport. Our training programs make the most of your valuable training time with no wasted workouts, no junk miles.

Software: Your program is delivered online with cutting-edge software. It is easy to use and follow and provides a detailed, personalized training schedule.

Education: I have dedicated my professional career to understanding the finer points of sport and training: both the physical and mental athlete. I look forward to sharing the lessons I have learned about the technical aspects of the disciplines and from working with some of the best coaches, sport scientists, exercise physiologists, nutritionists, therapists and psychologists in the world. I also encourage and assist training with a bicycle powermeter, GPS unit, pedometer, heart-rate monitor and some essential swim tools to fast-track fitness gains.

Good luck, and remember, luck favours the well-prepared athlete!

-- Lance


“Lance has taught me everything that I know. He has been a tremendous coach and teacher. I totally look to Lance for guidance in my training and in balancing training and life. He truly understands the physiological aspects of training. He explains to me why the training is a certain way and what the benefit is. Believe me, when I see double run or long cycle days, I think he is crazy. But he explains the purpose. He explains how these aspects fit into the macrocycle and then I understand.

As long as I am a professional triathlete, Lance will be my coach. I still have an awful lot to learn, and he is the perfect mentor.”

Lisa Bentley, 11-time Ironman champ